Online coupon marketing strategy

20 Promotion Marketing Statistics & Tactics

If they are not right now, you should reconsider. They can drastically impact the effectiveness of existing marketing efforts by increasing the number of people who convert off your website, emails, social media accounts and more. Online coupons can be used to attract new customers who may not be aware of your business and existing customers who either need a reminder to come back, or should be rewarded for their loyalty to help turn them into a champion of your business especially on social media.

In fact, combined with an effective marketing distribution strategy, coupons are some of the most effective tactics available to you. Recent research has correlated coupons directly with brain chemistry linked to happiness. And certainly customer satisfaction matters.

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They are more likely to come back. More likely to sign up for your email list quid pro quo, Dr. Lechter or like your Facebook page. These are all positive outcomes for your business.

We like to start with your cost of acquisition. How much are you currently spending to acquire a new customer and what is their average lifetime value the profit you see from a customer from their first visit to their last? What would you be willing to pay to get a new paying customer to walk through the door right now?

Then look at how often your customers come back and how much they spend over that time and subtract your variable costs i. What do your numbers look like? If you are looking for new customers, you should be willing to pay that much to get them in.

The Pros & Cons Of Using Coupons For Your Business

Use coupons as the incentive to pay that cost of acquisition. If you want to increase the customer community you can reach via Facebook, Twitter or email, then make that part of the offer.

On the other side, think about how to make that cost of acquisition attractive to customers. Is it for a new, exciting product? Is it for early access to something special? Like partner distribution, Brand Socialization partners operate and track through affiliate networks. Advertisers provide a unique coupon or discount code and the code is shared across many channels. Some advertisers shy away from coupons because they believe it devalues the brand. In reality, the exposure, traffic, and conversions that coupons bring to a brand should only increase its value.

Digital coupon marketing is part of a successful marketing mix and can drive a tremendous amount of sales with no upfront investment, only a payout on conversions. If the same discount is found on a website, the value of a coupon is minimal. This will also prevent a code from picking up speed on social media.

Promo codes without an expiration date can live on for the life of a business, consistently being shared, driving traffic and resulting in sales. However, if a code is set for a specific time of year or new product make the code obvious. This is where Brand Socialization shines.

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When discount codes go viral, they do so at the effort of consumers. When consumers share a discount code, it adds value to a brand because the brand is not the one promoting the product, as they are biased. If a brand is always on sale, or constantly offering deals, then the value of promo codes is lost. However, when a brand has a few sales yearly, but a consumer comes across a code online, they have a higher likelihood of buying. Digital coupon marketing is a viable addition to any marketing strategy. Codes sent to current customers can result in repeat purchases or social shares which expand brand exposure.

Customers may also appreciate NFC stickers or QR codes to promote loyalty or to gain points for redemption. Following sites and blogs that help keep up you up to date is also a must. You also want to keep up with all of the latest lingoes and terminologies to be in the know. One of the most important aspects of using the latest technology is having the knowledge to use push notifications. This is a great way to grab the customer's attention when they are on their smartphone or tablet. Customers love using apps, and a great way to use push notifications is to have a coupon or code sent when a customer is in the vicinity of a store.

How to Use Coupons to Promote Your Small Hotel Business

That doesn't sound like a huge margin, but it truly is a great way to build revenue. Get customers on your text list however possible, simply to get them access to the codes. Of course, they can stop texts whenever they would like, but this is a terrific way to reach a bigger audience.

How Businesses Can Make It Big Using Coupon Marketing

Similarly, keep your email lists current and build as big of a list as you can. To be successful, social media must be a big part of digital coupon marketing. Keep in mind that social media doesn't just stop at Facebook and Twitter — these days, you need to have a presence on all of the big networks to keep customers interested.

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